Yoni Lappin is a London based director and photographer. He’s a real storyteller full of energy and brings a unique aesthetic to music, fashion, commercial and film. His interest in youth culture and unique ability to observe the world around him in a distinct way has led him to direct videos for the world’s most innovative artists including A$AP Rocky, Slowthai, Mura Masa and Octavian. He has also recently directed work and photographed for leading brands, publications and designers such as, Vogue, Nowness, Adidas, Vice & JW Anderson amongst others.
