Josué Graesslin is a Paris-based director working across fashion, beauty, commercials and music videos. After studying cinema and shaping his visual language as an art director in a creative agency, he naturally shifted back to his first love: directing. Josué creates films driven by strong narratives and carefully crafted characters, infused with a sharp pop sensibility, a touch of mischief, and hints of the absurd. Raised on MTV and fueled by pop culture, he enjoys blending humor, poetry and camp, while subtly bending the codes of luxury—never breaking them, just pushing them somewhere unexpected. His universe? Picture Khloé Kardashian dropped into a hyper-stylized Gregg Araki world, colliding with the playful glamour of Richie Rich and the precise, mischievous details of Wes Anderson. He has worked with clients such as AMI, BOSS, Penhaligon’s, TOUS, Versace, Louis Vuitton and Fendi...
